Click-to-WhatsApp ads stop at "message started". WA Signal follows the chat all the way to a confirmed order and reports it back to Meta — so your ads learn what a real buyer looks like, not just who likes to chat.
Works with your own WhatsApp Cloud API number and your own Meta dataset.
The problem
When someone taps your ad and opens WhatsApp, Meta records a conversation started — and then goes quiet. It never learns which of those chats bought anything, so it keeps buying you more of the cheapest chats it can find.
Optimising for conversations rewards the audience most willing to say "price?" and disappear.
You can see spend per ad and messages per ad, but not orders per ad — so you guess which creative to scale.
One number, one phone, one person. Replies get slow exactly when the ad is working hardest.
How it works
Every chat that starts from a Click-to-WhatsApp ad arrives carrying Meta's click identifier. WA Signal keeps hold of it, and sends it back when the chat turns into something real.
The chat opens on your WhatsApp number and lands in your shared inbox, already tagged with the ad, the headline and the moment they clicked.
Agents, managers and owners work the same number from separate logins. Chats can be assigned, answered with saved replies, and handled automatically outside business hours.
Move a chat to Qualified and Meta receives a Lead. Confirm an order and Meta receives a Purchase with the actual order value and currency.
Meta can finally see which ad produced revenue, not just replies — and the ad report here shows you the same funnel, per ad.
The everyday part
WhatsApp Business gives you one number on one phone in one person's hand. Put the number on the Cloud API and the whole team can work it at once — without passing a handset around.
Setting up
WA Signal runs on your own Meta app, your own WhatsApp number and your own Meta dataset. Nothing is routed through a middleman, and you keep control of every asset.
Your WhatsApp Business Account, your phone number and your Conversions API dataset stay yours. Credentials are encrypted at rest.
Meta reviews your business, your display name and your app before a number can go live. Expect a wait measured in hours or days, not minutes.
The first connection is fiddly. Rather than leaving you with a checklist, we walk through it with you and get the first message flowing.
Pricing
WA Signal is early, and we would rather set a price after a handful of shops have run real campaigns on it than guess now. Talk to us and we will be straight with you about what it costs and what it does not yet do.
WhatsApp conversation charges are billed by Meta directly to your own WhatsApp Business Account, at Meta's rates for your country. That part never passes through us.
Connect your number, work your chats as usual, and let Meta learn from the orders you actually confirm.
Create your account