Click-to-WhatsApp attribution for UAE businesses
Meta tells you how many conversations your ads started. WA Signal shows you what happened after the message — which conversations became qualified leads, which became customers, and which ads generated revenue.
Then it sends those conversion signals back to your own Meta dataset, so your ads find more buyers and fewer "how much?" chats.
Plans from $29/month. 14-day free trial, no card needed; it starts when you connect your number. Works with your own WhatsApp Cloud API number and your own Meta assets — no new number needed.
More WhatsApp messages ≠ more customers
You might see plenty of WhatsApp conversations from your Meta ads, but you don't really know which ad generated a qualified lead, which one led to an actual sale, which one brought your highest-value customer — and which ones bring time-wasting chats.
Product demo data. Figures are illustrative, not customer results.
Illustrative example
Meta may make Ad A look cheaper. Your revenue says Ad B is the better ad.
WA Signal reports orders and revenue per ad, so you scale the ad that pays and cut the one that only chats.
See which ads make money →From ad click to actual business result
People see your ad on Facebook or Instagram and tap to WhatsApp. The chat arrives already tagged with the ad it came from.
Conversations come into WA Signal. Your team replies from one shared inbox, on your existing number.
Tag qualified leads, add notes and record orders with their value — right on the chat.
Track leads, sales and revenue by ad, campaign and audience. Meta receives the same signals.
Stop optimising for people who only ask "how much?"
WA Signal turns your real business outcomes into conversion signals for Meta. Mark a conversation as a Qualified Lead and we send a QualifiedLead event. Mark it as a Confirmed Order and we send a Purchase event with the order value. Meta then optimises for the right people, not just more conversations.
Start with WA Signal →A stronger loop. Better customers.
From "optimising data is good" to "revenue data is better"
| Ad | Conversations | Qualified | Orders | Revenue | Per conversation |
|---|---|---|---|---|---|
| Summer Collection UAE | 184 | 38 | 12 | AED 9,600 | AED 52 |
| Ramadan Offers | 126 | 52 | 20 | AED 14,800 | AED 117 |
| New Arrivals — Women | 96 | 28 | 8 | AED 6,400 | AED 67 |
| Clearance Sale | 68 | 16 | 4 | AED 2,800 | AED 41 |
Product demo data. Your report shows your own ads, numbers and currency. Ad spend, cost per conversation and ROAS are not in the report yet — they arrive when ad-account sync ships.
Built for UAE businesses
For e-commerce businesses
Record the order on the chat, with its value. Meta receives a Purchase event; your report shows revenue per ad.
For service & lead-generation businesses
Mark the conversations that turned into viewings, bookings or consultations. Meta receives a QualifiedLead event and stops paying for "just asking".
Attribution + sales workflow
Give your team a shared inbox with everything they need to turn conversations into customers, while WA Signal tracks which ads drive the best results.
WA Signal works with your own WhatsApp Business Account, Cloud API number, Meta app and dataset. If you ever leave, everything stays with you.
Verified Meta Tech Provider · WhatsApp Business PlatformSensitive Meta integration credentials are encrypted before being stored. Conversation data stays in your account and is never used for anything else.
Meta reviews your business and display name before a number goes live — usually hours, sometimes days. We do the first connection with you on a call and get the first message flowing. No charge.
WA Signal early access · UAE
We're working with a small group of forward-thinking UAE businesses. You get direct support during setup, a say in what we build next, and early-access pricing that stays with you.
Get started with WA Signal →What early-access members get
Frequently asked questions
Still unsure? Message us on WhatsApp or email support@wasignal.io.
No. WA Signal connects to your existing WhatsApp Business number through the WhatsApp Cloud API. Where Meta supports coexistence, you can keep using the WhatsApp Business app on the same number.
No. You keep running ads in Ads Manager. WA Signal adds what Ads Manager cannot see — which WhatsApp conversations became leads, orders and revenue — and sends those signals back to your dataset.
Yes. Conversations that start from a Click-to-WhatsApp ad carry Meta's click identifier. WA Signal keeps it, tags the chat with the ad, and uses it when sending QualifiedLead and Purchase events.
When your team marks a conversation as Qualified, WA Signal sends a QualifiedLead event to your Meta dataset. When you confirm an order with its value, it sends a Purchase event. Both are deduplicated and sent inside Meta's reporting window.
Yes. Everyone gets their own login with a role. Chats can be assigned, and several people can work the same number at once.
No. Any business that sells or books through WhatsApp benefits: real estate, clinics, automotive, education, travel and professional services all use QualifiedLead events; e-commerce uses Purchase events with value.
Plans start from $29/month (about AED 106), billed in USD, with a 14-day free trial that needs no card — it starts when you connect your number, and nothing is charged until you choose a plan. WhatsApp conversation charges are billed by Meta directly to your own account at Meta's UAE rate — we take no margin on them. See pricing.
Track the journey from ad → WhatsApp → qualified lead → order → revenue, and give your Meta campaigns better conversion signals to learn from.
Start tracking my WhatsApp ads →Direct setup support available for early-access UAE customers.